Forging the Future with Trust: SANY’s Vision for the Decades Ahead
At the 2026 World Brand Conference in Hong Kong, SONG PENG, Board Director of SANY Group, shared how SANY sees the next stage of global industrial transformation.
As AI, electrification, and automation reshape the industry, he emphasized a simple shift: Customers are no longer only buying machines. They are choosing long-term partners they can trust.
Trust is the starting point
“For the next 40 years, SANY hopes to become a truly trusted global brand,” he said. For SANY, trust is built through decades of real operation in the field. Today, more than one million SANY machines operate in environments where reliability is not optional.
During the keynote, SONG PENG shared a simple but powerful example: a SANY milling machine delivered more than 20 years ago is still operating on jobsites today. For him, this is what trust looks like in reality — not promised, but proven over time.
Quality is how trust is sustained
Quality, he explained, is about lifecycle responsibility. That is why SANY continues to strengthen its global service system, with more than 2,000 touchpoints worldwide, built around one commitment: No More Waiting.
From response speed to on-site support, service has become an extension of product quality, not an afterthought.
Innovation is how trust evolves
Innovation has always shaped SANY’s growth journey. From supporting landmark projects like Hong Kong’s IFC to contributing to the 1,008-meter Jeddah Tower in Saudi Arabia, SANY has continuously pushed engineering boundaries.
Today, that innovation is accelerating into AI and electrification. At CONEXPO, SANY introduced its AI Service Assistant (SASA), enabling faster diagnosis and smarter collaboration between field technicians and remote experts. The goal is simple: reduce downtime, improve response speed, and help customers keep operations moving.
Win-win ecosystem is how trust grows
“Trust is not one-sided,” SONG PENG noted. “It is a mutual choice.”
He shared the story of a Brazilian dealer that, in its early years, faced operational pressure in a highly challenging market environment. Instead of stepping back, SANY chose long-term commitment — supporting capability building across service, equipment, and used machinery business. Over time, that partnership evolved into SANY’s largest overseas dealer.
This is not an isolated case, but part of a broader system. Today, SANY works with:
- over 10,000 suppliers globally
- more than 500 dealers worldwide
- and long-term customers across generations
From trust to the future
That belief is now reflected in SANY’s new brand proposition: Forging the Future Together. Because in today’s industrial world, no company builds the future alone. It is forged through trust, sustained by quality, driven by innovation, and scaled through ecosystem partnership.
