Sany Excavator Fully Enter the European High-end Market

Excavator is known as the “pearl” of the “crown” of engineering mechanical industry. The star product of all the top 3 ranked manufacturers is excavator. According to Yu Hongfu, the CEO of Sany, this is the first time Sany displayed its whole series excavators that fit for European market, which also means Sany excavator starts to fully enter European high-end market.

After more than ten years of operation, Sany excavator owns market holdings of more than 100,000, and ranks the first in Chinese market for five years. In international market, the overseas sales volume of Sany excavator has already over 10,000 sets, and almost 100 kinds of export models which cover from 1.6 tonnage to 90 tonnage. The exporting countries include Europe and America market, and Southeast Asia and Africa market.

Yu hongfu said, “Take root in Europe, Serve for Europe” is the development strategy of Sany excavator entering European market.

Sany’s development in Europe can be traced back to the year of 2008. In 2008, Sany Germany established Sany European subsidiary as the headquarters to the Group. Hereafter, Sany European subsidiary held business projects in 13 European countries. In 2012, Sany acquired the concrete machinery industry leader Putzmeister, and achieved win-win cooperation with Palfinger, to further strengthen the layout and development in Europe.

Deng Haijun, the General Manager of Sany Europe said, since this year, Sany Heavy Machinery cooperate with Sany Europe tightly, invest more resources European market to make excavator product more adapt to European market demand. 

Just as Deng said, in order to meet the demand of European market and customers, Sany will provide more and more products with high quality. Sany expects to be a leader of excavator industry, and to create a world-class brand for China. 

A customer is taking a test drive.

Look! Sany excavator is dancing!