Service Star in January: Build Trust Worldwide Where Expertise Meets Dedication

In the field of equipment manufacturing and engineering services, advanced products are the cornerstone, while exceptional after-sales service is the lifeline for earning long-term market trust. It is the service engineers working on the front lines who always put customers at the center, transforming cold machinery into confidence in the hearts of customers through their expertise, smartness, and extraordinary dedication. Here are three inspiring stories from different regions, each shining with the same spirit of SANY service.

Willem Deysel: from a mining tough guy to a service benchmark

William Diesel began his career in the mining industry, working closely with steel and rock. Years of experience in rock engineering and hard-rock tunnel excavation endowed him with more than just technical skills—they instilled an instinct for tackling complex challenges, along with remarkable patience and resilience honed in extreme environments.

When he brought this experience into customer service, a profound transformation followed. William not only excels at coordinating on-site services and optimizing schedules but also looks further ahead: he firmly believes that outstanding service cannot rely solely on individual heroics but must be rooted in the systematic growth of the team. To this end, he designed and implemented a comprehensive training program for SANY's on-site service technicians, aiming to build a team capable of continuous learning and rapid adaptation to technological changes. For him, service has evolved from mere troubleshooting to proactive empowerment.

At the heart of it all remains the principle of "customer first." William applies this to every detail—from prompt response to innovative solutions for tough problems. He believes that true service combines technical skill with the connection between people, ultimately building lasting and solid trust.

From a hands-on professional in the mines to an enabler and philosophy-driven practitioner in service, William's journey proves that the strongest service comes from the fusion of deep expertise and a customer-centered belief.

Zeeshan Abbasi: The "All-Round" Guardian of the Desert Port

In the vast landscape of Tabuk, Saudi Arabia, the name Zeeshan Abbasi is synonymous with "versatility." In just over two years since joining SANY, he has earned primary certifications for seven major product categories, including excavators, loaders, and dump trucks, standing out as a leader in technical accreditation among local engineers in the region. This "all-round" capability is reflected not only in his knowledge but also in his ability to turn critical situations around.

In early December, a brand-new loader at the Dubai Port suffered a severe breakdown due to complex working conditions and misoperation. The conventional solution would have been to tow the equipment 260 kilometers back to the service center—a time-consuming and costly process. But Zeeshan saw the higher risks: the prolonged downtime will cause more losses to the customer.

He chose not to follow the usual path. Leveraging his keen awareness of on-site resources and interpersonal skills, he proactively secured a free repair space within the customer’s construction site, creating the crucial conditions for an on-site fix. Then, he led his team in a three-day round-the-clock “battle” under the dual challenges of sea winds and scorching sun. When the equipment roared back to life, the customer’s anxiety turned into genuine appreciation and trust.

Tran Bao Vinh: The "Reassuring Pill" Who Earns Deep Trust Through Reliable Value

In northern Vietnam, engineer Tran Bao Vinh is regarded by many customers as their "reassuring pill." As the regional service lead for mixing stations, his professional competence and responsible attitude have built a solid reputation through daily dedication.

One rainy night in December, this reliability was put to the test. The electrical control system of a customer's mixing station suddenly broke down, putting the entire production line at risk of shutting down. Upon receiving the call for help, Tran Bao Vinh, without hesitation, drove nearly three hours from Hanoi to Haiphong in the rain. Arriving on-site, he quickly and accurately identified the cause: a damaged contactor. Within twenty minutes, he replaced and debugged it, restoring the production line to operation and avoiding potential financial losses for the customer.

This efficient rescue was a natural outcome of long-established trust and further deepened that bond, bringing a stronger partnership with the customer.

From William's systematic empowerment, to Zeeshan's creative problem-solving under extreme conditions, and Tran Bao Vinh's deep trust earned through daily expertise—their stories take different forms but share the same core: true service is the sum of professionalism, responsiveness, sincerity, and going the extra mile. It starts with solving a problem and ends with winning a heart; it repairs a piece of equipment but builds a monument called "trust."