On November 20, the list of “2024 Forbes China Go-international Series Selection” was officially released. SANY Group was ranked among the “Go-international Flagship Brands Top 30” for the first time.
This achievement stems from the SANY long-term brand strategy layout and the joint efforts of its domestic and overseas teams, which have successfully integrated Chinese technological innovation with humanistic spirit to create a flagship brand with global influence.
Whether in mature markets such as North America and Europe, or in strategic highlands such as Southeast Asia and the Middle East, SANY’s brand value has continued to rise globally, driving the Group to stand out in international competition. Through globalization vision and in-depth localization strategy, SANY continues to upgrade its brand and move towards a new era of “globalization, digitalization and decarbonization”.
Background:
Forbes China and Fosmos Global jointly launched the second Forbes China - Go-international Series Selection, which aims to explore Chinese brands that are striving to develop and innovate in the global market, and to showcase the Chinese business chapters that have risen and transformed in globalization.
The awards include “2024 Forbes China Go-international Flagship Brands Top 30” and “2024 Forbes China Go-international Leadership Brands Top 30”. In the “Flagship Brands” category, except for Shein, all the selected brands are listed companies with a market capitalization of more than 10 billion RMB, of which 16 companies have a market capitalization of more than 100 billion RMB. The average valuation of the companies of the selected “Leadership Brands” is more than 6 billion RMB.
