Creating Value Together: SANY Makes a Strong Showing at SaMoTer in Italy

From May 6 to 9, SANY made a strong appearance at SaMoTer, the international construction machinery exhibition in Italy, presenting a wide range of equipment and integrated solutions that demonstrated the company’s latest progress in international growth and innovation. As one of the most influential construction machinery exhibitions in Europe, SaMoTer provided an important platform for SANY to engage with customers and partners across the region. Under the theme “Costruiamo Valore Insieme”(“Creating Value Together”), SANY focused on sustainability, smart technologies, and digital transformation, showcasing its latest achievements in new energy technologies, intelligent manufacturing, and localized service capabilities. Through this exhibition, SANY further reinforced its commitment to working closely with customers and partners to create long-term value in the European market.

At this exhibition, SANY displayed a total of 21 machines across multiple product lines, including excavators, wheel loaders, skid steer loaders, telehandlers, and road machinery. Featured models such as the SY10U, SY155 demolition excavator, SY215CNLC with 3D system, SY500H, and SW956E highlighted SANY’s strengths in electrification, intelligent solutions, and high-efficiency construction, aligning closely with Europe’s growing demand for sustainable construction and digital transformation.

During the exhibition, the SANY booth attracted a large number of customers and partners from Italy and neighboring European markets, welcoming more than 1,000 visitors on site. SANY also reached in-depth cooperation intentions with several key customers and partners. In addition, Mr. Geng Xiewei, Commercial Counselor of the Chinese Consulate General in Milan, together with representatives from the China Chamber of Commerce in Italy, visited the SANY booth and gained further insight into the company’s development in the Italian market and its localized operations.

Mr. Huang Jianfeng, Vice President of SANY Group and General Manager of SANY Heavy Machinery, Mr. Yu Shou, Deputy General Manager of the Europe Region, and Mr. Chen Xingchao, General Manager of SANY Heavy Machinery Overseas Marketing, also attended the exhibition and held in-depth exchanges with European customers and partners. During the event, SANY signed cooperation agreements with multiple dealers, with a total contract value exceeding RMB 50 million, further demonstrating the European market’s recognition of SANY’s products, technologies, and service capabilities.

In recent years, SANY has continued to expand its footprint in Europe by strengthening its localized sales, service, and spare parts support network. As one of Europe’s key construction machinery markets, Italy is also an important strategic market for SANY’s long-term development in the region. SANY’s participation in SaMoTer not only showcased the company’s continued investment in product innovation and intelligent manufacturing, but also further enhanced its brand influence across the European market.

Looking ahead, SANY will continue to focus on customer needs and drive development through technological innovation, further advancing the upgrade of greener and smarter products. The company remains committed to providing European customers with more efficient, reliable, and sustainable construction machinery solutions, while creating long-term value together with global partners.