SANY online promotions make a huge success in Australia and New Zealand

May 15, SANY E-commerce Center launched the mini excavator online promotion for the first time in Australia and New Zealand, which has attracted considerable attention in the local market. By June 30, the last day of the activity, 39 customers have booked SANY excavators who are then eligible to claim $5000 bonus. Some also flew to SANY’s manufacturing facility in China and were all impressed by the exceptional efficiency and reliability of the excavators.

Just two days after the promotion started, an Australian company engaged in underground service in Northern NSW decided to order 12 units of SY16C 1.6 ton excavators. The customer went to China to see the excavator in person after noticing the offer and making inquiries online.

Established in 2001, it is the only Mid North Coast Locator with Telstra, Optus and Nextgen Accreditations. Their latest projects include working on highway upgrades on Pacific and Oxley Highways, Nymboida to Karangi Water Pipeline, Sewer Rising Mains and Pumping Stations and the NBN.

“I haven’t heard of SANY in Australia before, but this time I examined its products in details and found that they were very good quality machines of exceptional performance. And I thought why not have a try. So I made my decision to buy 12 mini excavators from SANY,” said by Mr. Buckley.

In mid June, a renting company visited SANY excavator factory in Kunshan, Jiangsu province. It provides equipment renting for building construction, demolition, landscape and DIY house renovation covering Sydney and surrounding areas.

The customers saw the excavator assembly line and test drove SY16C, SY55U and SY75. In addition, they talked with the heads of SANY mini excavators marketing and R&D departments, expressing their intention to represent SANY in Australia with the projected sales up to 100 units.

In late June, two managers of a construction machinery company in East Coast of Australia operated several models of SANY excavators and loaders in Changsha, central China. “SANY is China’s leading excavator manufacturer, and has a wide range of products which are of good quality and durability. I believe it will have a very good performance in Australia.” 

Since entering the Asia-Pacific market in 2007, SANY has proactively participated in the key infrastructure projects, for instance the Wheatstone LNG Project, the Gorgon LNG Project and natural gas pipeline laying of Darwin. The unrivaled performance of SANY equipment and quick after-sale service have made SANY a well-received brand in the local markets.