The Overseas English Commercials of Sany Will Welcome Its World Premiere
The global advertisement film of Sany has completed perfectly! Many industry leaders support Sany and personally witness the rise of a world-class brand and imagine a good future of Sany. At the same time, on behalf of Sany, they welcome customers from all over the world to visit the booth of Sany at Bauma exhibition of Germany and witness “a new Sany in the new era”.
It is reported that Sany will attach great importance to the use of social media during this exhibition. From March 8th, Sany will launch 20 testimony videos of the industry leaders via Facebook, Youtube, Twitter and other social media to make a close interaction with the global audience. Through the full coverage, uninterrupted, multi-dimensional vertical interactive advertising, the exhibition will be an experience tour of Sany brand, which is full of interactions.
Focused on the Overseas Market, Sany Shows the Glorious Visage of “Made in China”
As the industry leading enterprise, Sany Group will show its image as the initiative leader of the Belt and Road and the model enterprise of Chinese manufacturing at Bauma 2016. Sany top leaders around the world have expressed their expectations for Bauma 2016.
Deng Haijun, the general manager of Sany in European district, said that this exhibition is also a new era for Sany Europe. Sany Europe is the headquarter of Sany Group in Europe. During the Bauma 2016, Sany Europe will organize a series of activities for customers including customer presentations, product launches, appreciation dinners, etc. These activities will make a good preparation for Sany excavators fully entering the European market. More than 100 customers and the partners in the surrounding areas will be invited.
Eric, the general manager of Sany in American district, believed that now it is the “golden time” for Sany internationalization. In the trend of internationalization, Sany has been seriously focused on developing the international market and manufactures machines in high-quality and high-performance for customers around the world. With strong product development capabilities and high quality services, Sany has been gradually recognized by the customers.
Deepak, the CEO of Sany India, said that Sany will exhibit a series of new products, such as the hydraulic excavators, rough terrain cranes and road machinery at Bauma 2016. All of the customers, dealers and partners can have a close contact with new Sany and fully appreciate the charm of new Sany. During the exhibition, Sany India also will invite more than 200 customers from India and South Asia area, which will make a good start for the business affairs of Sany India in 2016.
Ke Yaoheng, the president of Sany Palfinger, which is the first foreign joint venture of Sany, said that Sany Palfinger had made a full success in the year of 2015. The factory in Jiangsu Rudong operated smoothly and the performance was flourishing with each passing day. The year of 2015 can be described as the most successful year in the cooperation history between Sany and Palfinger. Such success was based on the excellent strategic plan that was jointly made by Palfinger and Sany. The plan insisted that different products should be provided according to the different requirements of customers. He said that the two companies will continue to carry out this strategy in the year of 2016, aiming to copy the success of 2015.
Duan Dawei, the senior vice president of Sany group, believes that the "the Belt and Road" initiative is not only a great opportunity for China, but also a great opportunity for the neighboring countries, which can effectively promote their urbanization and industrialization as well as improve their infrastructure investment. As the leading enterprise in the industry, Sany group, together with the global partners will use their own advantages to make a greater contribution to the industrialization of the countries along “the Belt and Road” as well as provide high quality products and thoughtful service for them.
The Internationalization of Sany Got Significant Achievements, the World-class Enterprise Image Undoubtedly Revealed
The internationalization of Sany can be described as fruitful and these achievements were based on the support of the numerous world-class suppliers of Sany. With the strong support and help of these partners, Sany’s world-class enterprise image was being revealed to the world.
Dai Weiming, the managing director of Total Lubricants (China) Co., Ltd., said that Total is one of the four major petrochemical companies in the world and became the global strategic partner of Sany through a series of strict selection. He mentioned that the cooperation between Total and Sany began in 2011, from when the two companies have made a friendly and deep cooperation in the field of special lubricants for the construction machinery. In 2013, Total was named as "the best supplier” by Sany group. In June of 2014, Total signed a global cooperation agreement with Sany, till now the cooperation has been carried out in the United States, Asia Pacific, Africa and other areas to provide joint services for the customers in these international markets.
Kjeld Stærk，the president of Danfoss China, said straightforwardly that Danfoss provides the support of global products and services for Sany and assists Sany to demonstrate its scientific and technological strength by providing high quality products as well as the customized products. All the factories of Danfoss comply with the TS 16949 standard, which is not only the requirement of Sany to Danfoss but also the requirement of Sany customers to Danfoss. The two companies jointly provide service for the global customers and tightly link their fates together.
Horst Wassenberg, the global sales director of Deutz AG engineering machinery said, as the leading independent engine manufacturer in the world, Deutz has cooperated with Sany in the field of concrete machinery, road construction machinery, earthmoving machinery for many years. Sany possesses high quality assembly technique and technological advantages, which can give a full play to the features of high performance and low fuel consumption of Deutz engine. Over the years, Deutz and Sany has been maintaining a good relationship.
Quality Changes the World, Create the highest quality products in the World
"Quality changes the world" has been the belief of Sany all the time. Sany attaches great importance to the quality and services of products, aiming to satisfy the expectations of customers and exceed the industry standards. In the future, Sany will provide more and better products for the high-end customers of European and American markets. The general manager of the International Marketing Company of Sany Heavy Machinery, Zhu Dacheng said so.
In this regard, the expert of the Digging Research Institute of Sany Heavy Machinery, Hatano Akira, said that Sany will officially launch SY500 mine excavator at the exhibition, which is the flagship product of Sany Europe. SY500 is customized for the mine digging, its hydraulic system, bucket rod length and bucket capacity are designed according to the needs of customers in Europe and America, which have good durability and reliability. This machine can fully meet the demands of customers in various conditions and maximize the operational capability. The standard working device of SY500 is 7m moving arm and 3.35m bucket rod, the standard bucket capacity is 2.2m³, at the same time, it provides various accessories and configuration options for customers. All the time, the courage to challenge and strive for technological force has been Sany’s spirit while SY500 is just the machine that contains this kind of spirit.
Kato Ryozo, the Deputy Director of Sany Heavy Machinery test center, said that Sany attaches great importance to the satisfaction level of customers. So it is our most important work to enhance the reliability of products. We committed to improving the reliability, comfort and durability of products since the designing part. We established high-temperature lab, hydraulic lab, salt spray lab, durability testing ground and other facilities to test the equipment structure, hydraulic parts, wearing parts, and even cab, air conditioners, driving seat and all the other parts. We strengthen the equipment through a variety of analysis and testing. Kato Ryozo spoke highly of the machine SY500 that will be exhibited in this exhibition. The SY500 is our main model and it has combined a wide range of technical essence, the quality of which has reached the first-class level of the world.
