The Nigerian agent joined in SANY family not long ago and represents road machines, hoisting machines and so on. Since their first year affiliation, they tried their best to help SANY enlarge the local reputation and market share. At the same time, they made every effort to explore suitable promotion and organize activities. Under their diligent work, their total sales volume reached 8.4 million US dollars and smashed first year target. Besides, both SANY road machines and hoisting machines have become the top 3 brand in Nigeria. It is no coincidence that Nigerian agent achieved such remarkable results. The wisdom of their operation is condensed behind each transaction.
Abundant accessory stock and in time service
After-sales service is credit sales and it should not be limited to short term profit. In the first year of being SANY agent, SANY Nigerian agent placed accessory orders totally about 0.4million US dollars. They did a lot of research and found that accessory prices of other brands are very high, so they decided to set a large amount of accessories. By holding a complete supply of spare parts and take initiative service, they narrowed the distance with customers and get the accesses to communication with them. Nowadays, Nigerian agent is equipped with a SANY standard 4S shop, 1 service manager, 4 service engineers and 2 sets of SANY standard service vehicles. With their rapid responds to customers and problem-solving in time, SANY Nigeria agent wins the high recognition of local customers.
To promote products based on the market
None of products’ sales process is isolated. It always operates with promotion activities. SANY Nigerian agent organizes marketing activities regularly in Nigeria country. In 2017, they held more than 5 promotion activities throughout Nigeria country. Thanks to their great efforts, the reputation and image of SANY have increased rapidly. SANY road machines and hoisting machines are ranked top 3 in Nigeria market.
Spread out service network to cover whole Nigeria country
In accordance with Nigerian agent’s market strategy, the new 4S store located in northern Nigeria will be put into use in 2018. Before the year 2020, they will build up another 2 4S shops, which means there will be 4 SANY standard 4S shops in Nigeria. They aim to make SANY service network covers the whole Nigeria country. They believe that only in this way can they maximum their extension of market and serve the customer well.
For the future, they are full of confidence, “Before we came into contact with Sany Construction Equipment, we discovered that construction equipment were out of reach of many construction companies. Secondly they were overpriced, with poor after sales backup. So, what we want to do with Sany products is to offer customers quality products with second to none after sales support.” Said the general director of the Nigerian agent.