SANY Sets up 4S Sales & Service Center in Tanzania
Sany Heavy Industry Co., Ltd. opened its 4S sales & service center in Tanzania recently, invested by SANSON Heavy Equipment Co., Ltd.—SANY’s authorized dealer. Chinese ambassador to Tanzania Dr Lv Youqing, General Manager of Sany Central and Southern Africa Xiao Jiang, SANSON Chairman Huang Zaisheng and over 300 people attended the opening ceremony.
The newly-opened 4S center occupies an area of 5,000 square meters with a total investment of US $ one million. The spare parts cover the product portfolio of port machines, road machines, cranes and excavators, valued at US $ 350,000, which will further enhance SANY CSA’s sales and service ability in Tanzania.
Currently, Tanzania is accelerating its industrialization, which will create new opportunities for global investors. “As a leading manufacturer in construction machinery, SANY’s entrance into Tanzania not only provides the best equipment to local market, but also helps cultivate technicians,” Lv Youqing remarked.
Africa is an important market for SANY’s international business. Guided by SANY’s international strategy, SANY CSA is committed to providing first-class service, reliable products and competitive price to increase the market share.
Strengthen regional cooperation and agent channel is crucial to SANY’s internationalization. SANY will support the development of global dealers and efficiently handle customers’ complaints.
“SANY’s cooperation with SANSON surely will boost the economic development in Tanzania through constructing infrastructure, cultivating local talents and providing job opportunities.” Xiao Jiang stressed.
Established in 2012, Sany CSA nowadays has over 60 employees, a team composed of sales representatives, service engineers and head office support staff. It has 14 sales and service offices and 3 parts warehouses in South Africa, Angola and DRC, occupying a total area of 2,800 square meters (30,139 ft²). To strengthen its presence in the African market, Sany CSA has developed a strong dealership network of over 11 local dealers with 30 sales and service offices, 20 parts warehouses, 60 salespeople and 100 service staff.
