SANY Group Wins Three Major Honors at the 2026 PR Newswire Corporate Communications Awards

On January 15, the 2026 PR NEWSWIRE CORPORATE COMMUNICATIONS AWARD 2026 concluded successfully. In recognition of its outstanding performance in brand globalization, SANY Group stood out among numerous participants, winning both the Campaign of the Year Award and the Outstanding Chinese Brand Global Media Impact Award. In addition, Mrs. Yolanda Rong, Global Brand Director of SANY Group, was honored as Chinese Brands Global Comms Influencer of the Year.

Founded by PR Newswire in 2013, the Awards aim to promote a content-driven approach to communication and encourage enterprises to enhance both the quality and effectiveness of their communications. This year’s ceremony focused on industry frontiers, recognizing both brands and individuals who have demonstrated excellence in content innovation, communication strategy, and communication measurement and analytics—setting benchmarks for the industry.

SANY’s achievement of three major awards highlights the professionalism and forward-looking vision of its global communications system, while also reflecting the growing influence of Chinese high-end manufacturing brands on the global stage.

During the highly anticipated Brand Roundtable session, Mrs. Yolanda joined representatives from the Energy Foundation, LONGi Green Energy, and Lead Intelligent Equipment to engage in an in-depth discussion on “The Age of Global Expansion: Strategies and Practices for Brand Globalization.”

She noted that in 2025, global brand communication faces several key challenges: localization evolving from a “value-added option” to a “must-have,” the dual impact of efficiency gains and risks brought by AI, and rapidly changing audience preferences. In response, SANY has proactively embraced transformation by strengthening systematic processes, accelerating channel innovation, and integrating global resources to build an efficient, highly collaborative communications network.

Currently, SANY employs more than 10,000 overseas employees, 89% of whom are locally hired. Looking ahead, SANY Group will continue to explore ways to balance brand consistency with differentiated regional expression!