25 November,2016 SANY Group
Members of SANY Group Global Dealer Advisory Committee
SANY First Global Dealer Summit was successfully held at Swissotel, in China’s Kunshan city. Leaders from SANY Group separately introduced their overseas development strategy. SANY Group Global Dealer Advisory Committee was established during the summit. Excellent dealers were given awards to appreciate their support for SANY.
Xiang Wenbo, president of SANY Heavy Industry, firstly addressed at the Summit, introducing to dealers the SANY's development strategy in global markets. SANY has adopted five major strategies, including three focus strategies that concentrate on certain countries, products and major accounts, operation by product line, localization, dual-brand and E-commerce, making SANY the industry-leading company in 3-5 years.
Yu Hongfu, senior vice president of SANY Heavy Industry and chairman of SANY Heavy Machinery gave a speech about SANY Heavy Machinery's development strategy in global markets. “SANY Heavy Machinery is committed to helping more dealers succeed. We would expand the product lines for overseas markets and provide world-class machines, especially the mining machinery, mini excavators and small excavators.” Yu remarked.
Sun Xinliang, chairman of SANY Hoisting Machinery discussed SANY Hoisting Machinery future development strategy. He said: “SANY will develop 53 new equipment for global markets based on the existing product portfolio and requirements of key markets. At the same time, SANY will gradually bring in the occident attestation, and make more efforts on product reliability and durability to improve the residual value of the products.”
Two excellent dealers also shared their successful experiences with SANY. Globe Motor from Saudi Arabia said its success is attributed to SANY’s product quality and both Globe Motor and SANY’s considerate after-sales service. Al Misfat Equipment from Oman said the pricing strategy, goodwill plus market knowledge and after-sales support are the key factors for its success.
In the afternoon, SANY Group Global Dealer Advisory Committee was established in order to strengthen communication between dealers and SANY Group about products adaptability, marketing, service and channel development, and to enhance cooperation models. Tang Hong, a dealer from Ghana was announced as the chairman of the committee.
The awarding ceremony was held in the evening to award dealers’ outstanding support to SANY.